Case Study: Leading Giant Software Company boosts lead capture and drives international sales growth with Callbox

Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution

Leading Giant Software Company, a well-known Australian provider of practice management and tracking software, faced difficulty breaking into foreign markets dominated by larger global competitors. With marketing limited to irregular cold calls and word-of-mouth, the company engaged Callbox to provide a sustainable appointment-setting and outbound telemarketing solution to educate prospects and schedule product demos.

Callbox deployed a dedicated outbound team with customized lists, personalized scripts, strict QA, and client collaboration, and gave real-time visibility via its Pipeline CRM. Over an 18‑month campaign Callbox made 88,000 calls to 4,887 companies (≈222 calls/day), achieved 17% positive contacts, delivered 357 qualified appointments (≈1/day) and closed 44 sales (12.3% of appointments) — roughly one sale per 2,000 calls or 2.5 sales/month — enabling Leading Giant Software Company to expand into New Zealand, Brunei and India and continue its relationship with Callbox.