Case Study: Leading Enterprise Cloud Consulting Firm secures 21 qualified appointments to boost sales pipeline with Callbox

Cloud Consulting Firm’s Sales Outlook Drifts Higher with Callbox

Leading Enterprise Cloud Consulting Firm, a Microsoft Cloud Solution Provider and Gold-Certified Partner that implements Microsoft Dynamics AX and CRM, needed to grow its customer base for three industry-specific modules but lacked the internal bandwidth to prospect nationwide. The company engaged Callbox for outsourced appointment-setting and multi-channel lead generation to identify target accounts, qualify contacts for purchase intent and solution fit, and deliver prospect data for the in-house sales team.

Callbox ran a six-month, six-campaign program combining live phone outreach with email marketing and LinkedIn engagement (using its SMART Calling approach) to warm, qualify, and nurture prospects. The Callbox program delivered 21 qualified appointments, 8 completed leads, 262 prospects for follow-up and 3 requests for information, plus strong digital engagement (99.4% email delivery; up to 38.3% open rate; up to 5.13% reply rate; 1,492 LinkedIn connections), and the client expects to convert roughly half of the appointments (about 11) within 6–12 months.