Case Study: Leading Business Telecommunications Technology Providing Company achieves 40% closed-sales conversion and boosted lead generation with Callbox

Clear Connection to Leads for Managed Telco

Leading Business Telecommunications Technology Providing Company, a Singapore-based managed telecommunications provider, faced declining returns from previous in-house and outsourced marketing and needed a scalable way to reach more prospects and grow sales for its managed telephony services. They engaged Callbox to identify and execute the right outbound strategy using Callbox’s lead generation expertise and Lead Nurturing (LN) Tool.

Callbox ran a multi-channel lead generation campaign (voice, email, web, mobile, social) powered by its LN Tool to automate list validation, drip emails and agent callbacks. Over a six-month program Callbox generated 89 leads and converted 59, with outcomes reported as 40% closed sales, 20% hot leads and 32% in nurturing; the engagement also produced a cleansed, accurate database, widened market reach and scalable sales growth, and a follow-up campaign is now being discussed.