Case Study: Leading Direct Mail Company secures a steady stream of high-value advertisers with Callbox

Capturing Advertisers for Upscale Direct Mailer

Leading Direct Mail Company, a $50 million upscale direct mailer that reaches roughly 11 million owner-occupied homes annually and serves more than 20,000 advertisers, needed a partner to provide a steady flow of new advertisers so its mailings would stay current and its sales cycle could be accelerated. Callbox was engaged to deliver an Appointment Setting campaign focused on advertisers that target affluent homeowners.

Callbox prepared customized lists from its global database, uploaded them into PipelineCRM, and ran targeted cold-calling and appointment-setting (200+ calls per day) to qualify and book phone and face-to-face meetings for the client’s sales team. The effort expanded from one franchise to over 15 by referral, cut the client’s cold-calling burden, produced an 80% re-sign rate among first-time advertisers, and supported the Leading Direct Mail Company’s continued growth across 100+ markets.