Case Study: Leading Internet Protocol Service Providing Company achieves 33% sales increase in 6 months with Callbox’s Multi-Channel Marketing Program and Pipeline

Callbox’s Multi-Channel Marketing Program and Marketing Automation Platform Partnering for 33% Sales Increase in Sydney IP Services

Leading Internet Protocol Service Providing Company, an Australian-owned cloud, data centre and connectivity provider, faced stagnating growth in its Sydney operation as in-house sales and marketing became ineffective. Seeking scalable tactics and tools, the company outsourced its sales and marketing to Callbox, engaging a single-seat, three-month appointment setting campaign supported by Callbox’s multi-channel marketing program and Callbox Pipeline marketing automation platform.

Callbox implemented database cleansing and profiling, close collaboration between the client and agents for targeted pitches, and used Callbox Pipeline for lead management, campaign monitoring and lead nurturing. The program booked 24 appointments in the first two months (a 62% increase over the client’s three-year average), led to a string of conversions, closed three large multinational deals over two campaign periods, and delivered a 33% sales increase within six months.