Case Study: Largest Pump Manufacturing Company achieves 1,625 completed surveys and accelerates Asia-Pacific market expansion with Callbox

Callbox Telephone Survey “Primes the Pump” for Market Expansion

Largest Pump Manufacturing Company, a global pump maker producing more than 16 million units annually, needed to move closer to customers in the Asia-Pacific region and quickly gather market intelligence. Facing a requirement for at least 1,500 completed telephone surveys in 25 business days—beyond its in-house calling capacity—the company outsourced the project to Callbox and requested use of the Confirmit CATI (Computer Assisted Telephone Interviewing) system.

Callbox ran a 50-respondent pilot, then conducted larger surveys in Australia and New Zealand, going live on Confirmit after two days of training, refining the questionnaire and switching to its own multivariable-targeted contact lists. Callbox completed the 25-day campaign with 1,625 surveys (exceeding the 1,500 target), improved contact rates and data relevance, and earned expanded survey contracts across Asia, Oceania and Europe.