Case Study: Leading Web Advertising Firm achieves exponential SEO client growth with Callbox lead generation and appointment setting

Callbox Telemarketing Boosts Online Advertising

Leading Web Advertising Firm, a Chicago-based web advertising agency offering web design, Flash animation, content management and SEO, faced inconsistent lead flow from website traffic and wanted to expand sales of its SEO services beyond its local market. The firm engaged Callbox to provide telemarketing support — specifically a lead generation and appointment‑setting campaign and CRM lead delivery via PipelineCRM — to research prospects, gather company information, and generate qualified sales leads.

Callbox ran an outbound lead‑gen and appointment‑setting campaign that used pre‑qualifying questions co‑developed with the client, logging qualified prospects into the Leading Web Advertising Firm’s PipelineCRM for follow‑up. As a result, Callbox delivered a steady stream of qualified leads and appointments, increasing the client’s customer share and producing an exponential rise in companies signing up for the firm’s SEO services.