Case Study: Leading NSW Financial Company Generates 540 Qualified Prospects and Boosts Lead Response 50% with Callbox Demand Generation

Callbox Takes Business Loans Marketing from “Laid back” to “Look out! We’re back!”

Leading Financial Company, a Sydney‑based lender of unsecured business loans to SMEs in NSW (with 2–3 day approvals), faced shrinking customer acquisition as competitors proliferated. Their traditional “laid‑back” inbound marketing left them with a limited target area, unqualified information seekers, and declining accounts, so they engaged Callbox for an appointment‑setting Demand Generation program to take a more proactive approach.

Callbox implemented a structured Demand Generation campaign using the Callbox Pipeline, Lead Nurture Tool, automated nurture and targeted email/calling workflows to validate contacts, qualify interest and build a master prospect list. The campaign emailed 4,500 targets and produced 540 qualified responses (12%) — a 50% improvement over the client’s prior approach — with the qualified database scored at 78%, broader geographic reach, phone‑verified profiles for follow‑up, and the Leading Financial Company signing up for another Callbox campaign.