Case Study: The world's third-largest business software company achieves higher conversion rates and a predictable, qualified sales pipeline with Callbox

Callbox Providing Sales Support to one of the Largest Business Software Companies

Largest Business Software Company, the world’s third-largest business software firm with operations in over 30 countries, lacked the in-house expertise and database tools to run consistent lead generation, qualification and appointment-setting across the Asia Pacific. To profile and qualify website downloaders, verify contacts, and support event and webinar invitations, they engaged Callbox for outbound lead generation, database profiling, call-to-invite campaigns and online reporting, including use of Callbox’s PipelineCRM.

Callbox executed cold-calling campaigns (averaging about 2,000 calls monthly), updated and verified prospect data, posted qualified leads into PipelineCRM, and managed event/webinar invitations with daily and monthly reporting plus call recordings. The engagement delivered a steady, predictable flow of qualified opportunities, higher conversion rates, more accurate sales pipeline tracking, recurring month-to-month campaign renewals, and measurable increases in sales performance.