Case Study: Global Information and Communication Technology Company achieves 79 qualified leads and regains lost revenue with Callbox

Callbox Prints Out Success For ICT Leader

Global Information and Communication Technology Company, the largest HP partner in Asia headquartered in Singapore, was seeing annual print-device revenue growth slip from a target of 20% down to about 13–15% and needed to regain lost market momentum. They engaged Callbox for outsourced lead generation, appointment setting and prospect nurturing, leveraging Callbox’s Pipeline Lead Nurture Tool, SMART Calling and a five-channel outreach approach.

Callbox validated and updated contact data, tracked engagement, prioritized active prospects across call, email, social, web and mobile, and set qualified appointments while warming leads with the Pipeline Lead Nurture Tool. Within 12 weeks Callbox delivered 79 qualified appointments, 477 leads for follow-up, increased contact rates and helped the customer recover lost revenue through measurable pipeline growth.