Case Study: Leading Research and Analytics Firm achieves 28 qualified appointments and accelerated user growth in Malaysia with Callbox

Callbox Nets New Users for Analytics Firm’s Research Tool

Leading Research and Analytics Firm, the Malaysia division of a US-based information and analytics company, needed to accelerate user growth for its trademark media aggregation, monitoring, and analytics platform. Facing increased competition and new platform capabilities, it targeted PR and corporate communications decision‑makers in Kuala Lumpur and Petaling Jaya and chose Callbox as its marketing partner because of Callbox’s local database and prospecting experience.

Callbox ran a multi‑channel appointment‑setting campaign centered on live calls supported by emails, prequalifying prospects (companies with ≥50 employees and ≥$5M revenue) and booking meetings. In eight weeks Callbox delivered 28 qualified appointments, 31 follow‑ups and 29 requests for information (11 appointments in month one, 17 in month two); based on the client’s 90% lead‑to‑opportunity and 70% close benchmarks this represents roughly 18 potential new users, and Callbox met campaign targets going into month three.