Callbox
107 Case Studies
A Callbox Case Study
Neuro Testing Company, a U.S.-based medical software firm that develops memory assessment tools for dementia, faced a marketing gap: years of R&D left little time or in-house digital expertise to launch their product broadly, and competing solutions were quickly gaining ground. With a need for targeted qualified leads and appointment setting, Neuro Testing Company outsourced its outreach to Callbox to run a Hot Transfers / Appointment Setting campaign.
Callbox deployed a Multi‑Touch Multi‑Channel Marketing program using its Pipeline Lead Nurture Tool — email-based data validation, web/social/mobile engagement, and outbound calling to profile prospects and perform hot transfers or set appointments. From 4,500 contacts Callbox validated 3,375 (75%), produced 45 Hot Transfers and 21 phone appointments, and delivered a reported 75% increase in leads versus the client’s prior average of 16; Callbox also fully profiled contacts (names, clinic addresses, phones, emails, social accounts, SIC codes) for ongoing nurture.
Neuro Testing Company