Callbox
107 Case Studies
A Callbox Case Study
Leading Car Insurance Company, one of America’s largest publicly held personal lines property and casualty insurers serving more than 16,000 households for over 85 years, had just launched new personalized auto insurance packages but lacked the tactical marketing capacity to quickly reach and convert prospects. They engaged Callbox to run an outsourced appointment-setting and lead-nurture program, leveraging Callbox’s Pipeline Lead Nurture Tool and SMART Calling process.
Callbox implemented customer profiling, real-time tracking of email engagement, agent follow-ups to verify contacts and educate prospects, and rigorous appointment-setting with call-quality checks and regular client conferences. Within 12 weeks Callbox generated 112 appointments, 336 proposals sent and 37 warm follow-ups, accelerating the insurer’s go-to-market for its new car insurance offerings.
Leading Car Insurance Company