Case Study: Leading EMR/ED Medical Software Provider achieves 91 qualified appointments in 4 months with Callbox

Callbox Keeps EMR Firm’s Sales Reps Busy with Qualified Appointments

Leading Medical Software Providing Company, a Rosemont, IL–based maker of emergency department information systems, needed to scale prospecting across the US and Toronto but found its inside sales team overstretched—short on call volumes, prospect counts, early-stage conversions, and clean marketing data. To outsource initial outreach, lead qualification, data validation, and appointment setting while keeping healthcare domain expertise, the company engaged Callbox’s integrated appointment‑setting and multi‑channel lead generation services.

Callbox compiled and profiled 4,091 contacts and ran a coordinated phone, email and LinkedIn campaign using tailored scripts and templates to qualify prospects and set meetings. Within four months Callbox delivered 91 qualified appointments, 1,552 follow‑ups, a 3.77% email reply rate (7 email conversions), 234 LinkedIn connections, and prompted the client to sign a full‑year contract—exceeding the client’s quantity and quality expectations.