Callbox
107 Case Studies
A Callbox Case Study
Major Health Insurance Providing Company is a Singapore‑headquartered health insurer focused on delivering affordable plans to SMEs and the non‑employed. Facing stiff competition and a target market that struggles to afford quality coverage, they engaged Callbox to generate qualified leads and set appointments through a focused appointment‑setting campaign.
Callbox deployed a Customer Profiling campaign using its Pipeline Lead Nurture tool and SMART Calling system to build a robust database, track engagement (opened emails, clicks, site visits), update contact details, and schedule meetings with calendar invites. Over a 12‑week engagement Callbox delivered measurable results: 93 total appointments and 123 callback/warm follow‑ups, significantly advancing the client’s sales pipeline.
Major Health Insurance Providing Company