Case Study: Leading Internet Solution Providing Company accelerates market penetration and generates 139 leads and 103 appointments with Callbox

Callbox Delivers Intelligent Solutions to Speed Up Market Access

Leading Internet Solution Providing Company, a private firm of internet marketers, web designers and developers offering web design, applications, internet marketing and e‑commerce services, was spending too much of its limited sales team time on prospecting. To speed market penetration, ensure a steady flow of leads and improve lead‑to‑sale conversion, the company engaged Callbox for outsourced lead generation and appointment‑setting.

Callbox ran a three‑month cold‑calling pilot (launched April 2010) that began with client coaching, used customized proposition messages based on the client’s script, and leveraged Callbox’s contact database and weekly activity reports. The pilot expanded into a nine‑month engagement: Callbox generated 139 leads and 103 appointments by October 2010, averaged 185 calls/162 contacts per day (an 87.8% contact rate — 18,330 contacts from 20,859 calls), produced four sales and dozens of warm proposals in October, and recorded 424 contacts requesting callbacks, prompting the client to recontract.