Case Study: Leading Trade Event Organizing Company achieves increased attendee registrations and streamlined data profiling with Callbox

Callbox Data Profiling A Major Coup for Exhibition Leader

Leading Trade Event Organizing Company, a 40‑year exhibition and conference leader based in Singapore, faced the twin challenge of boosting attendance for its industry trade events while cleaning and expanding a large but partially uncontactable database. To address this, the organizer engaged Callbox for Call‑to‑Invite and Data Profiling services, leveraging Callbox Pipeline and the Lead Nurturing Tool to run targeted, multichannel outreach.

Callbox executed multi‑touch call‑to‑invite campaigns and a dedicated data‑profiling drive, pre‑registering attendees and updating contacts in real time. Campaign 1 (22 business days) produced 516 confirmed attendees (298 Malaysia, 218 Philippines) from the records contacted; Campaign 2 (29 business days) delivered 534 confirmed attendees (297 Singapore, 237 Malaysia). Callbox’s platform and nurturing workflows also cleansed and expanded the client’s ~20,000‑record database (nearly 50% previously uncontactable), improving data quality and readiness for future 2016–2017 events.