Case Study: Australian Cleaning Company achieves 14 qualified appointments and expansion-ready leads with Callbox

Callbox Cleans Up Expansion Clutter

Australian Cleaning Company, a Sydney‑based, privately owned commercial cleaning firm serving more than 140 clients across 170 sites, sought to accelerate nationwide expansion but faced disparate market strategies, inadequate inside support, and unqualified prospects. Recognizing its inside sales team excelled at closing but not prospecting, the Australian Cleaning Company engaged Callbox for outbound telemarketing lead generation and appointment setting.

Callbox ran a focused 22‑day telemarketing campaign with tailored scripts, continuously updated calling lists, and industry‑targeted outreach. The campaign (July–August 2010) generated 14 qualified appointments from 2,383 calls, prompting the Australian Cleaning Company to hire additional staff and commission a follow‑up campaign with Callbox.

Australian Cleaning Company