Case Study: Leading Solar Energy Providing Company regains 240 customers and increases revenue 11% with Callbox

Callbox Brings Back Sunny Days for Solar Leader

Leading Solar Energy Providing Company, a US-based residential solar provider, faced aggressive campaigns from electric utilities that eroded sales and left 160 of 400 planned 2015 installations unsigned (about $1.6M in lost revenue). After an unsuccessful in-house telemarketing attempt, the company engaged Callbox for an Email Marketing and Appointment Setting program using Callbox’s Pipeline Lead Nurture Tool and SMART Calling to reengage prospects and restore lost market momentum.

Callbox implemented targeted email nurture campaigns to validate contacts and educate prospects, then used Pipeline lead scoring to prioritize outreach and SMART Calling to book appointments with qualified homeowners. The campaign produced 240 total appointments (regaining 128 of the 160 lost customers and adding 112 new customers), 204 of which (85%) converted to proposals and closures, driving net revenue to $4,440,000 — 11% above the client’s $4,000,000 target.