Case Study: Leading Consulting and Implementation Solution Providing Company achieves 95 web demos and stronger global presence with Callbox

Callbox Bridge to Global Market for Improved Code Review Tool

Leading Consulting and Implementation Solution Providing Company, a UK-based software consultancy specializing in business intelligence, data warehousing and data integration, needed to expand its global presence and validate development of a code-review tool for Informatica PowerCenter. To gain credibility, access Informatica (and later ODI and DataStage) users, and increase product trials, the company engaged Callbox for targeted lead generation and appointment setting.

Callbox implemented a Multi‑Touch, Multi‑Channel lead generation program with customer profiling, email nurturing via the Pipeline Lead Nurture Tool, real‑time tracking and verified follow‑ups to set demos with qualified prospects. Callbox delivered 35 web demos in term one, 29 in term two and 31 in term three (95 demos total), generating substantive user feedback that improved the tool, increased credibility and established a larger global presence; the client remains engaged with Callbox for another campaign term.