Case Study: Leading Strategic Workforce Planning Company acquires new customers — 15 appointments, 63 warm follow-ups and 228 RFIs with Callbox

Callbox Breeds New Customers For HR Consultancy Leader

Leading Strategic Workforce Planning Company is an Australian consultancy that provides workforce analytics, human resource consulting and workforce strategy and optimisation. Facing a slowdown in new customer acquisition, the company engaged Callbox to run an Appointment Setting / Lead Generation campaign across QLD, NSW, VIC and Perth targeting organisations of 1,000+ employees. Callbox deployed its Multi-Touch Multi-Channel Lead Generation Program using the Pipeline Lead Nurture Tool to reach and engage prospects.

Callbox combined targeted initial emails, real-time tracking and follow-up calls to qualify needs, verify contacts and deliver materials on request. The campaign generated 15 solid appointments, 63 warm follow-ups and 228 requests for information, helping the Leading Strategic Workforce Planning Company regain momentum in customer acquisition and providing a pipeline of prospects for further nurturing.