Case Study: USA-Based Cloud CRM Company achieves 353 RSVPs and increased event attendance with Callbox

Callbox Boosts Event Attendance Rates for CRM Market Leader

USA-Based Cloud Computing Company, the Asia‑Pacific unit of a CRM market leader, needed to boost registrations and attendance for three high‑profile events in Singapore and Hong Kong targeting marketing‑tech decision‑makers across several industries. To ensure accurate targeting and prompt follow‑up on tight timetables, the company outsourced event registration to Callbox and engaged Callbox’s Call-to-Invite (RSVP) service.

Callbox ran three 22‑day call-to-invite campaigns that built target lists, used client‑approved scripts, qualified prospects by phone, assisted with registrations, and provided daily RSVP feeds. The campaigns generated 353 confirmed RSVPs, 656 information requests, and 394 follow‑ups, consistently exceeded targets, improved attendance potential, and — using an 11–20% conversion benchmark — could yield an estimated 39–71 new customers.