Case Study: Leading Professional Business Software Consulting Firm generates 240 qualified leads and focuses on closing deals with Callbox

Callbox and Software Leader Spell Success

Leading Professional Business Software Consulting Firm, a Irvine, CA–based specialist in the Sage product family and related business management tools, faced stiff competition and limited internal resources for prospecting. They needed to dramatically scale outreach to find businesses planning system changes, upgrades, maintenance or add‑ons, so they engaged Callbox in August 2005 to generate qualified leads and set appointments.

Callbox ran invitational campaigns, ongoing lead‑generation and appointment‑setting programs (per‑lead and per‑seat), increased agent call quotas from 100 to 160 daily, and targeted 20 leads per month. The result: Callbox made 27,857 calls and forwarded 240 qualified leads overall (including 72 leads from Feb–Jun 2007), freeing the client’s sales consultant to focus on closing deals and prompting a contract extension through September 2007.