Case Study: Commercial Cleaning Service Provider achieves steady flow of qualified appointments and expands territory with Callbox

Callbox and Client Together Clean House

Commercial Cleaning Service Providing Company, a large commercial cleaning firm with nearly 40,000 customers and an international support network, needed to expand its territory but lacked the capacity to research and qualify new prospects. The company required leads that met strict criteria (properties ≥1,500 sq ft, cleaned at least weekly, excluding hotels, restaurants and government offices), so it engaged Callbox to deliver targeted appointment-setting support.

Callbox launched an Appointment Setting campaign in June 2006, assigning two full-time callers to target commercial and industrial offices in San Francisco and Los Angeles, gather key data (property size, employee count, cleaning frequency, visitor numbers, current satisfaction) and schedule qualified meetings with decision-makers. The campaign produced a steady flow of qualified appointments, earned the client’s satisfaction, and led to the Commercial Cleaning Service Providing Company renewing its contract with Callbox ten consecutive times as of July 2007.