Case Study: Leading Hong Kong media company achieves targeted offshoring leads and 30% summit turnout with Callbox

Bridging the Offshoring Gap Genuine Interest and the Need for Education

Leading Media Company, a Hong Kong–based financial consulting and media firm that runs summits to educate Chinese financial intermediaries on offshoring and asset management, faced a quality problem: large event attendance but only 10–20% warm follow-ups and little genuine interest in offshoring. Needing faster, better-targeted outreach and tools to profile attendees and gauge true interest, the Leading Media Company engaged Callbox to address the gap.

Callbox implemented a multi-channel marketing and appointment‑setting campaign using the Callbox Pipeline Lead Nurture Tool, profiling and cleansing databases, running scripted qualification calls, and providing real‑time reporting. The campaign produced 19 confirmed appointments (a 30% turnout), 38 warm follow‑ups and 48 information requests, yielded better‑qualified lists, and helped convert summit attendees into customers and investors — demonstrating measurable improvement in lead quality for the Leading Media Company with Callbox’s solution.