Case Study: Leading Technology Broker and Retailing Company achieves 207 leads and 474 callback requests with Callbox

Australia’s Leading Technology Broker Captures More Leads with Callbox

Leading Technology Broker and Retailing Company, a certified Microsoft Partner and Australia’s leading technology broker and retailer serving corporate, academic, government and reseller clients, needed an outbound telemarketing partner to promote its IT products and generate technically qualified leads. Concerned about using generic telemarketers, the company engaged Callbox for its IT domain expertise and ability to capture and communicate detailed technical call information.

Callbox deployed a dedicated team (account manager, research/data analyst, experienced agents, team leader and QA), developed tailored call guides, targeted IT decision‑makers, and ran campaigns averaging 250 calls per day using PipelineCRM’s Save&Send plus daily reporting, call recording and rigorous data quality checks. Over three months Callbox delivered 207 qualified leads and 474 contacts requesting future callbacks or information, prompting the Leading Technology Broker and Retailing Company to pause outreach to handle the surge in opportunities.