Case Study: Australian Software Company achieves rapid Asia-Pacific sales expansion with Callbox

Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific

Australian Software Company, a well-known Australian developer of practice management and tracking software serving clients such as Ingram Micro and The University of Sydney, struggled to penetrate international markets beyond Australia because it relied mainly on word-of-mouth and irregular cold calling. To educate prospects, schedule product demos, and fast-track sales in the Asia‑Pacific region, the company engaged Callbox for appointment‑setting and outbound telemarketing services, including access to Callbox’s Pipeline CRM.

Callbox deployed a dedicated outbound telemarketing team with customized lists, personalized scripts, strict QA, and real‑time CRM access during an 18‑month campaign that contacted 4,887 companies and made 88,000 calls. The campaign generated 17% positive contacts, 357 qualified appointments (about one per day), and 44 sales (12.3% of appointments) — roughly one sale per 2,000 calls (≈2.5 sales/month). As a result, Australian Software Company expanded into New Zealand, Brunei and India and continues to rely on Callbox for its outbound marketing.