Case Study: Leading Sydney Security Company achieves 1,800+ qualified sales appointments in 18 months with Callbox

AU Security Firm Gets 1,800+ Sales Appointments from 18-Month Callbox Campaign

Leading Security Company, a Sydney-based provider of access control and CCTV systems for SMEs, was losing ground to competitors in New South Wales and parts of Queensland and could not scale its outbound prospecting. Its in‑house efforts produced just 37 appointments over six months, so the company engaged Callbox to run an appointment‑setting program using phone‑based outreach and targeted email marketing.

Callbox ran an 18‑month integrated appointment‑setting campaign that began with a one‑month pilot (which generated 55 qualified appointments) and then scaled up with additional calling agents and ongoing email nurture. Callbox delivered 1,829 qualified appointments (an average of 101 per month), 1,993 follow‑ups and 414 requests for information, added more than 2,300 new prospects to the pipeline, and exceeded the Client’s targets—roughly 17× the monthly appointment rate the company had achieved in‑house.