Case Study: a supply chain & logistics software firm boosts tier-1 engagement with Callbox

a supply chain and logistics software firm boosts Tier-1 engagement by 42% with Callbox

The customer, an India-based supply chain and logistics software firm, faced a challenge in building brand presence and engaging Tier-1 decision-makers within the North American market. Their internal team lacked the outreach infrastructure to effectively penetrate target accounts. To address this, they engaged the vendor, Callbox, to build a structured pipeline development engine.

Callbox implemented a six-month lead generation program for the supply chain software firm. The solution successfully generated 67 sales-qualified leads (SQLs) and 110 marketing-qualified leads (MQLs), while also establishing 1,693 new LinkedIn connections. This effort resulted in a significant 42% increase in Tier-1 engagement within just 60 days.