Case Study: La-Z-Boy achieves virtual customer connections and increased sales with Calendly

With stores limited by COVID, La-Z-Boy eases into online sales

La‑Z‑Boy, a 94‑year‑old furniture retailer with more than 300 stores and 8,700 employees, faced a sudden drop in showroom traffic when COVID‑19 lockdowns began. Because customers rely on seeing and feeling pieces and often want design guidance, the e‑commerce team needed a way to keep shoppers engaged and drive sales while stores were closed.

They integrated Calendly into the website to offer ZIP‑code routed, 30‑minute virtual design consultations with local store designers. The simple booking flow drove thousands of appointments, expanding available booking “seats” from 60 to 410 in two months, and turned a temporary workaround into a lasting sales, marketing, and customer‑service channel — with plans to keep virtual consultations, manage in‑store traffic, and add faster appointment options.

La-Z-Boy

Eric Hulsemann

Director of Project Management