Case Study: Avocado reaches global customers and boosts average order value with Calendly

Video consultations help Avocado Green Mattress blaze an ecommerce trail

Avocado Green Mattress, a 500‑employee maker of high‑end organic mattresses, pillows and bedding, faced a sales obstacle: shoppers needed a tactile, in‑person experience to appreciate their products, but geography, disability and COVID‑19 sharply reduced showroom visits. VP of Marketing Jessica Hann needed a way to educate and reassure buyers about Avocado’s unique “farm to mattress” offerings without relying on foot traffic.

The company began offering live video consultations, using Calendly to let customers book virtual demos with sales reps who showcased mattresses, pillows and accessories in real time; showrooms were restaged and integrations simplified scheduling. Demand skyrocketed, prompting conversion of a call center into virtual demo setups, driving higher sales and average order value, broader global reach, and plans to integrate bookings with the CRM and offer in‑store appointments.

Avocado

Jessica Hann

VP of Marketing