Case Study: College for Creative Studies achieves streamlined scheduling and higher student conversion with Calendly

Simple scheduling is an art form at the College for Creative Studies

The College for Creative Studies, a Detroit‑based art and design college with about 500 staff, struggled with time‑consuming scheduling across many stakeholders—prospective students, high school counselors, alumni, faculty and events. Admissions staff spent hours daily coordinating meetings by email, and the shift to remote learning during COVID made the communication bottleneck worse despite trying several point solutions.

Adopting Calendly—integrated with Zoom, Google Calendar, Airtable and Zapier—gave staff a single, shareable scheduling system with templates, reminders and easy follow‑ups. The result: more student‑counselor meetings, higher‑quality interactions that boosted applicant‑to‑student conversion, faster alumni engagement via virtual interviews, and significant time savings for staff.

College for Creative Studies

Brandi Keeler

College for Creative Studies