Case Study: Stairway to Leadership achieves simpler scheduling and more booked clients with Calendly

How this coach runs a global business with Calendly

Stairway to Leadership, the coaching practice founded by Maggie Perotin, needed a better way to manage a growing mix of discovery calls, coaching sessions, networking meetings, and nonprofit work. Before using Calendly, scheduling was handled manually through email and DMs, which led to missed messages, extra follow-ups, calendar mistakes, and lost time.

With Calendly, Stairway to Leadership streamlined scheduling using Event Types, Workflows, Google Calendar and Zoom integrations, and Stripe for paid one-off sessions. The result was a smoother client booking experience, fewer no-shows, and at least 4–6 hours saved each week, plus about 30 fewer messages in the inbox weekly. Calendly also helped improve discovery call conversions and gave Maggie more time to focus on coaching and growth.

Stairway to Leadership

Maggie Perotin

Founder