Case Study: Smith.ai achieves 26% higher website bookings with Calendly Routing

How Smith.ai boosted website bookings by 26% with Calendly Routing

Smith.ai, a fast-growing provider of responsive call and chat answering services, was seeing lead flow become messy as volume doubled. Leads from website forms, ads, and text messages were often routed to the wrong reps or duplicate meetings, creating confusion, slowing follow-up, and hurting the customer experience.

Smith.ai implemented Calendly Routing to qualify leads, connect them automatically to the right sales rep in Salesforce, and send returning customers to their assigned rep or the correct team. With Calendly, Smith.ai boosted MQL-to-demo bookings by 26%, increased show rates by 20%, grew meetings year-over-year by 104%, and saved 10–12 hours per month on manual work.

Smith.ai

Maddy Martin

Senior Vice President of Growth