Case Study: Lyft achieves faster B2B sales and doubles inbound conversions with Calendly

How Lyft accelerated its B2B sales cycle with Calendly

Lyft’s Small‑Business Solutions (SBS) team quickly outgrew its initial B2B process: demand for offering ride‑sharing as a workplace perk generated a flood of inbound leads that overwhelmed a single specialist workflow. Missed form requests, slow responses, and tedious back‑and‑forth scheduling cooled hot prospects and constrained the team’s ability to convert interest into partnerships.

Lyft hired sales‑development reps to qualify leads and deployed Calendly (with Salesforce integration) to automate scheduling and handoffs in under a day. Qualified prospects book 15‑ or 30‑minute meetings, specialists receive prospect data before calls, and workflows can be reassigned instantly. The result: specialists now handle about 18 calls per day, onboarding twice as many customers as before, higher conversion and show rates, and far less time spent managing emails.

Lyft

Alexia Flores

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