Case Study: Katalon shortens sales cycle by 5–7 days and boosts conversions 2–3x with Calendly

How Katalon shortened their sales cycle with Calendly

Katalon, a 240‑employee software company that simplifies continuous quality through test automation, was pursuing product‑led international growth but hit a bottleneck in its inbound sales process. Manual scheduling across time zones and slow 24–48 hour responses required multiple touchpoints to qualify prospects, didn’t scale as the team grew 3x, and created friction for serving customers in 160+ countries.

Katalon added Calendly to its website forms and chatbot to enable real‑time, time‑zone aware booking, set scheduling rules (no bookings within six hours or beyond two weeks) and used Calendly Workflows for automatic reminders and Zoom integrations. The change halved no‑shows, shaved 5–7 days off the sales cycle, produced 2–3x higher conversions from Calendly‑sourced leads, drove about half of inbound leads through the tool, and raised discovery‑call participation to 93% while reducing internal scheduling overhead.

Katalon

Daisy Hoang

Senior Vice President of Sales and Success