Case Study: Maxady saves time and boosts coaching revenue with Calendly

Executive coach saves 10 hours per week with Calendly + Stripe

Maxady, a leadership development and executive coaching firm founded by Colleen DelVecchio, needed a better way to manage scheduling, confirmations, and payments as a small team. Before using Calendly, the process was manual and time-consuming, leading to missed confirmations, constant rescheduling, and unpaid coaching calls.

With Calendly, Maxady automated booking, reminders, Zoom links, and payment collection using event types, workflows, and a Stripe integration. The result was a smoother client experience and a measurable time savings of 5 to 10 hours per week, while also eliminating unpaid consults and freeing the coordinator to focus on higher-value work.

Maxady

Colleen DelVecchio

Founder