Case Study: Cengage improves team collaboration and customer retention with Calendly

Cengage uses Calendly to scale its sales and retention secret sauce

Cengage, an education and content provider, needed a better way to turn qualified leads into meaningful sales conversations and to get new customers scheduled for onboarding and training sessions. Using Calendly, the team embedded scheduling links in its Eloqua-powered email outreach and customer handoff process to make booking faster and more convenient.

Calendly helped Cengage create a smoother scheduling experience for both prospects and customers, improving call quality, training attendance, and team efficiency. According to the case study, this contributed to higher retention rates, and during busy periods Cengage’s customer success reps were managing up to 10 training, implementation, and customization calls per day.

Cengage