Case Study: Vodafone achieves multi-channel sales growth with CACI Limited

Vodafone - Customer Case Study

Vodafone worked with CACI Limited on a multi-channel audit to help increase the share of direct sales and reduce reliance on third-party partners. The company needed a best-in-class, actionable strategy that could deliver both immediate and long-term KPI improvements across its digital demand channels.

CACI Limited analysed Vodafone’s digital operations in depth, reviewed internal and agency workflows, and benchmarked performance against competitors to identify growth opportunities. The work produced 50+ recommendations across marketing channels, website and analytics, along with a new KPI framework and reporting dashboard template; this helped Vodafone move toward a more connected multi-channel approach and uncover immediate revenue growth opportunities.

Vodafone