Case Study: Virgin Media achieves End of Contract Notification compliance with CACI

Virgin Media meets EoCN deadline and avoids fines with CACI

Virgin Media, a major UK provider of broadband, TV, phone, and mobile services, faced a significant challenge when new regulations required them to send End of Contract Notifications to customers. Their existing systems were not equipped to create or send these complex, customer-specific communications, and they had to meet a very tight deadline to avoid substantial financial penalties. They requested support from vendor CACI Limited, whose consultant used Adobe Campaign to assist with the creation of an end-to-end solution.

CACI implemented a solution that passed customer data through several systems and used six individual workflows in Adobe Campaign to ensure accuracy and determine the best way to contact each customer. This flexible and dynamic approach allowed Virgin Media to successfully communicate with a significant number of customers in compliance with the new regulation. With CACI's support, Virgin Media avoided substantial fines and hit its mandatory go-live date.

Virgin Media