Case Study: Progress Software achieves increased sales performance and pipeline visibility with C9 Active Pipeline

Increasing Sales Performance with Visibility into and Analysis of Change

Progress Software is a global software company that helps enterprises respond to changing conditions and customer interactions. Although it had a mature pipeline management process, its CRM lacked robust trending and analytics to standardize sales practices and provide advanced visibility across global regions.

Progress deployed C9 Active Pipeline to deliver critical forecast and pipeline analytics across North America, EMEA and Asia Pacific. The solution standardized pipeline metrics, revealed what’s changing across regions for senior management, and boosted the productivity of weekly sales meetings—enabling teams to focus on the deals that matter most.

Progress Software

Branden Tsetsilas

Sr. Director, Global Field Operations