Case Study: Newsworks achieves stronger multi-platform campaign impact with BVA BDRC

Newsworks - Customer Case Study

Newsworks partnered with BVA BDRC to answer a key challenge for newsbrands: understanding the relative impact of print, tablet, desktop, and mobile, both individually and in combination, so they could better guide media budget decisions and improve brand health outcomes.

BVA BDRC ran matched controlled exposure tests across five big-brand campaigns on newsbrand print and digital platforms, involving 10,856 readers as campaigns launched. The study showed a strong multiplier effect when multi-platform campaigns included print, delivering bigger-than-additive gains and providing evidence-based guidance for making campaigns more efficient and effective.

Newsworks