Case Study: Samsung accelerates home appliance innovation with Bulldog Drummond

Samsung develops 18 product platforms and 31 concepts with Bulldog Drummond

Samsung recognized the need to plan for the impact of evolving global family dynamics on its home appliance business. After completing extensive research, they engaged vendor Bulldog Drummond to help translate these insights into actionable product innovation.

Bulldog Drummond led Samsung's South Korean design team through a human-centered process to develop new product concepts. The result was the creation of 18 unique product platforms with multiple concepts and 31 independent product concepts. Furthermore, Bulldog Drummond's innovation process was successfully integrated into Samsung's larger global innovation framework, transforming how their teams utilize research for future development.

Samsung