Case Study: WIR Bank achieves automated customer relationship management with BSI Banking from BSI Business Systems Integration AG

WIR Bank manages customer relationships with BSI Banking

WIR Bank, a Swiss cooperative bank founded in 1934, sought to modernize its customer relationship management to acquire new customers, strengthen its network, and boost competitiveness. To meet this challenge, the bank selected the BSI Banking industry solution from vendor BSI Business Systems Integration AG.

The solution implemented by BSI provided a comprehensive CRM platform used by 200 employees across the company. This offered a 360-degree customer view and enabled simplified, automated, digital end-to-end processes. As a result, WIR Bank established a foundation for improved data analysis, business intelligence, and more effective, targeted marketing campaigns, all within a system that meets regulatory standards.

WIR Bank

Claudio Gisler

Head of Product and Channel Management and Member of Management