Case Study: Tamedia achieves closer customer relationships with BSI CRM

Tamedia - Customer Case Study

The Swiss media group Tamedia faced significant challenges from the economic recession, which caused a severe drop in advertising revenue. To gain a competitive advantage, Tamedia sought a CRM solution that would consolidate all customer data, streamline sales processes, and help bind customers more closely to the company. They selected BSI Business Systems Integration AG after a rigorous evaluation process, choosing the BSI CRM product for its intuitive operation and the vendor's understanding of their business processes.

BSI implemented a powerful, company-wide CRM system that provided a consolidated view of advertising customers across all media titles on an appearance level. The solution featured a complex authorization system to protect sensitive data between competing titles and was developed using agile SCRUM methods. The results included more efficient sales processes and a decisive competitive advantage by enabling Tamedia to recognize trends early. The system, now used by 300 users, was so successful that Tamedia immediately began planning further innovations, including a mobile iPhone solution and advanced data analysis tools.

Tamedia

Marcel Tappeiner

Tages-Anzeiger/Newsnet Publishing Management