BSI Business Systems Integration AG
62 Case Studies
Case Study: Stuttgarter Lebensversicherung enhances B2B sales partner support with BSI BRM
A BSI Business Systems Integration AG Case Study
Stuttgarter Lebensversicherung a.G. has selected BSI BRM to continue to enhance its sales partner support
Stuttgarter Lebensversicherung a.G. (Die Stuttgarter), a long-standing German insurer with over 100 years of experience and 513,000 policies, wanted to further improve its sales partner support for B2B insurance sales. To do this, the company selected BSI Business Systems Integration AG and its BSI BRM solution, a CRM platform tailored to independent sales partners.
With BSI BRM, Stuttgarter gained a 360° view of sales partners and sales figures, along with unified partner and prospect management, communication history, and guided processes aligned with its quality standards. The solution also created the technical foundation for marketing automation interfaces, helping BSI Business Systems Integration AG support the digital transformation of Stuttgarter’s partner management and deliver more seamless, customer-oriented operations.
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Stuttgarter Lebensversicherung a.G.
Roland Schäfer
Senior Department Head