Case Study: Schlütersche achieves uniform customer care across all channels with BSI CRM from BSI Business Systems Integration AG

Schluetersche - Customer Case Study

Schlütersche, a German media group with a history dating back to 1747, needed a solution to handle its modern, cross-media business model effectively. The challenge was to provide consistent and efficient customer care across its diverse channels, including print, online, and mobile media. To address this, they partnered with vendor BSI Business Systems Integration AG and implemented BSI CRM.

The solution from BSI provided the company with a 360-degree customer view, enabling its team of over 900 employees to manage customer interactions uniformly. This implementation by BSI Business Systems Integration AG resulted in efficient and streamlined customer service across all of the media group's channels, supporting its advisory services for promotional activities in industry directories and digital marketing.

Schluetersche