Case Study: Holcim streamlines European sales and customer management with BSI CRM from BSI Business Systems Integration AG

Holcim - Customer Case Study

The building materials manufacturer Holcim faced a challenge with decentralized and unintegrated customer databases across its European operations. To unify its customer data management and streamline its sales processes, Holcim partnered with vendor BSI Business Systems Integration AG to implement its BSI CRM solution as a standardized European system.

The solution implemented by BSI Business Systems Integration AG networked sales and marketing, allowing customers to purchase cross-nationally from a single representative. It featured direct offer creation, a seamless SAP interface, and 360-degree reporting. The CRM was successfully rolled out in seven European countries, where it helped systemize the sales process and strengthen customer relationships, with each country project taking just two to three months to complete.

Holcim

Sandra Berger

Business Expert Project Manager