Case Study: Gothaer achieves a 360° multichannel customer view with BSI Insurance from BSI Business Systems Integration AG

Gothaer - Customer Case Study

Gothaer, a major German insurance company, sought to implement a multichannel strategy and optimize its personal advisory service. To meet this challenge, they selected BSI Business Systems Integration AG as their CRM partner, choosing to implement the BSI Insurance industry solution.

BSI implemented its CRM software, which provided a highly configurable multichannel solution with a 360° customer view. The solution integrated all of Gothaer's peripheral systems and offered practical online and mobile capabilities. The rollout, which began with independent sales representatives, was designed to enhance lead and campaign management while providing a complete history of all customer interactions across every contact point.

Gothaer

Thomas Berg

Head of Sales Management