Case Study: Degussa Bank achieves omnichannel customer care with BSI CRM

Degussa Bank - Customer Case Study

Degussa Bank, Germany’s only worksite bank, wanted to move its customer contact management into an omnichannel era by replacing isolated systems and creating a holistic 360° customer view across digital and physical channels. To support this transformation, the bank partnered with BSI Business Systems Integration AG and introduced BSI CRM and BSI Contact Center.

BSI Business Systems Integration AG implemented BSI CRM in stages, first for business customer support and then for private customer sales, with plans to extend it to all employees including subsidiaries. The solution now supports uniform process and workload management, numerous interfaces for a comprehensive 360° view, and complex regulatory and authorization requirements, with Degussa Bank reporting a productive start after four months.

Degussa Bank

Michael Horf

Board Member